The mission of 2019 season could be described litteraly as placing Kyiv on the international fashion map. To make its position distinct the working group decided to make emphasis on what Kyiv is unique in and loved for.

The visual image was based on two scenarios put in a contradiction. A) The first one interpretes design povera with cheap greyscale palette and Arial typeface as the most popular choice for vernacular typography. B) On contrary the second one is a series of a superbright collages (made by Snizhana Chernetska) reffering to the street visual noise.

The image was created together with Ukrainian Fashion Week and represented on event webpage, invitations, banners, badges, flyers, diplomas. Whereas collages were presented as accompanying visuals on stands and social media.