Ukraine has its own style with roots in contemporary visual practice and heritage. Unlike other schools, where local teachers comprehend European design, the School comprehend Ukrainian design together with teachers involved in the Western design tradition.

The workshop name is a metaphor for merging the physical characteristics of two selected objects together. These objects must have distinct and seemingly different plastics: material, shape, shading, detailing etc. So the student could “marry” these two things into unique lettering.

All the students start their type design journey by selecting a pair of objects and taking photos of them from different angles noting specific form characteristics. Then they choose images that are the most eloquent in terms of a letter shape and allocate a style-forming couple.

The style-forming images is then transformed into a letter. This letter is a result of many iterations. As a result it combines all the characteristics of two objects together: their shapes, details etc. Thus the student creates a unique DNA for his future lettering characters.

In the end, the letter DNA is replicated on other characters of the lettering. During this stage as well as the previous ones the students are allowed only to use analogue techniques: brushes and paint, markers, pencils, pens, stationery knifes etc. Photocopies are also allowed for generating different letter variations.

Unlike the webinar format, the offline workshop gives an opportunity for real communication with colleagues from other studios as well as from other fields of design (advertising, UI / UX, branding). It gives a warm and live form of information transmission so important for a creative mindset.